Are you looking to break into the digital marketing industry? Then there is no better time than right now. The data from government reports suggest that the digital ma
rketing industry is growing 10 times faster than the traditional economy, which may result in a skill gap of a whopping 900,000 spots to fill by 2018.
So, to keep you abreast with the latest in the industry, we have compiled a list of things one should know about how to start digital marketing in India.
You must be eager to learn to start digital marketing agency in India:
The digital marketing sector is not just fast growing, but it is one of the most competitive markets today. And for businesses today it is imperative to ascertain people who want to learn from the ones who are simply chiming in for the ride. This industry needs constant innovation, passion and a thirst for success.
Staying updated is crucial to make a start-up in digital marketing:
As a digital marketer it is your job to keep on top of all industry news and developments. You must follow all the major digital marketing sites and influence people on the social media networks. To be a major player on search engines sites like Bing, Google, Yahoo and other social media platforms like FaceBook, Twitter, etc. you must know that they often change their paid campaigns and search algorithms, so be prepared for a wild ride.
Network like your life depends on it:
It may not seem comfortable as a prospect of being surrounded by more talented people around you than yourself. But that is exactly what you must do. The people you meet everyday should be a bigger part of your supporting network, so that when you run into problems you can find help. This will also help you to open doors for opportunities that you would not have otherwise found.
Make it a point to attend all industry meets or conferences around your city, this will give you a chance to nurture and forge relationships with fellow digital marketers. It will also help you enhance skills through various specialized workshops and presentations.
Most digital marketing agency business plans in India spend most of their energies on this.
Set very clear goals and do not dislocate yourself from that path:
To be a resounding success you must have a clear objective of what you want. Learn from the wise words of advertising genius Paul Arden – “Without a clear goal, it is impossible to score”.
To be blunt it is definite that since you are looking to start your own business, you have money as a first objective in your mind. But that is probably not your most important goal; make something that adds value to a bigger picture as your goal. That will keep you excited and help to drive you forward.
Set your business goals on the SMART strategy. Regardless of how boring or unoriginal strategy it sounds like. It actually works on all levels. If you have not set a smart goal, then here is how you can learn the basics.
- Be specific: Be clear about w3hat you want to achieve. Do not depend on vague terms like “We can help you be the best in industry”. Or about saying “You can generate USD 100,000 in retail sales with us”.
- Have things measurable to ascertain trust: set a good answering system for the question – “How do I know when I have achieved what I was looking for”?
- Have aspirations: having aspirations is achievable. And as per research it is also highly beneficial to have inspirational goals. We suggest adding 20 to 25 percent on top of what you think you can achieve and that way you will achieve your goals faster.
Here were the most important things to know about how to start your own digital marketing company in india . Now go ahead and turn your dreams into reality.
Source : Linkedin